EP 175: How Brand Builders Create Brands That Customers Love - Darryn Altclass
What does it take for a new brand to succeed in today's competitive market?
Darryn Altclass is an award-winning brand strategist, speaker, and author of "This Way Please." We live in a world where branding is critical for any company leader, and yet the value and understanding of brands are slowly eroding. In this show, we dive into brand marketing, promotion and strategy and discuss what it takes for a brand to succeed today's competitive market.
Here's what we discuss in this week's show:
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Darryn Altclass is an award-winning brand strategist, speaker, and author of "This Way Please." We live in a world where branding is critical for any company leader, and yet the value and understanding of brands are slowly eroding. In this show, we dive into brand marketing, promotion and strategy and discuss what it takes for a brand to succeed today's competitive market.
Here's what we discuss in this week's show:
- When people ask Darryn what he does, how does he like to reply?
- Is it possible to have people love your brand when there are so many options in every category?
- Business leaders need to be patient. Are we all impatient?
- What is the DNA of a well-loved brand?
- The premise of Darryn's new book, “This Way Please."
- What is the difference between a value statement and a purpose statement?
- What is the biggest change Darryn has seen in the last 12 months in the areas of marketing and branding?
- How does a brand make itself interesting?
- Prioritising the WHY before the HOW
- Are the fundamentals we knew of good marketing no longer relevant?
- Which of the fundamentals are still very critical today?
- The impact that Marie Kondo’s book, “The Life-Changing Magic of Tidying." had on Darryn.
- Could advertisers learn a thing or two about simplicity and decluttering?
- How does Darryn stay on top of the latest trends in product, service and media?
- How do we go about being helpful as a brand?
- Will we ever see another brand like Coke, Disney, Levi’s, where people pay to wear the logo on a shirt?
- What are the attributes of a great marketer?
- What does it take for a new brand to succeed in the market today?
- How should we apply all this thinking to developing our personal brand?
- Does Darryn believe we should develop a personal brand?
- How does Darryn define success for a brand?
- Should we master one social platform or spread over multiple?
- How can we use LinkedIn well?
- What is the universal truth about branding we all must obey?
- What is Darryn's favourite personal marketing failure?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
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Websites/Links
Darryn Altclass
https://thiswayplease.com.au
Contest Entry
Email us at info@themojoradioshow.com
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08 7200 6656
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The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
Darryn Altclass
https://thiswayplease.com.au
Contest Entry
Email us at info@themojoradioshow.com
The Mojo Radio Theme Song by Crimson Royale
https://www.crimsonroyaleband.com
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
