EP 190: The Two Choices For Your Business, Be Brave Or Be Blah - Louise Karch
Ensure Your Business Breaks Out, Instead Of Blending In
Louise Karch has been described as a cross between a Harvard professor and Bette Midler in sensible shoes. Louise helps people and organisations outperform. She thinks, writes and speaks about performance and branding. Louise ensures that a business of any size, in any category breaks out instead of blends in.
Here's what we discuss in this week's show:
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Louise Karch has been described as a cross between a Harvard professor and Bette Midler in sensible shoes. Louise helps people and organisations outperform. She thinks, writes and speaks about performance and branding. Louise ensures that a business of any size, in any category breaks out instead of blends in.
Here's what we discuss in this week's show:
- When people ask Louise what she does, how does she like to reply?
- Learning about the attention economy
- The power of a company name
- Is it more difficult to name a company now due to the number of new startups and self-employed people?
- The book, "Namefluience, How To Name Your Business For Success" - How do we ensure we do that?
- We talk through two choices: brave or blah
- What is the best question to ask if you think you have a good name and you want the opinion of another?
- What does a good name do?
- Lessons from working with Seth Godin
- Louise believes we are suffering from infobesity. What is that exactly?
- How does Louise process information?
- Rudyard Kipling said, "Words are of course the most powerful drug used by mankind.” Are words losing their relevance to social media and voice-activated communication?
- What makes a great founding story?
- Many listeners will have a company name that is 2-, 3- or 5-years old, and it could be blah. Can they do anything about it?
- Where do values sit in the brand equation?
- The most significant strategic error for today's leader
- What does it mean to "be in your boots”?
- Louise spends a lot of time helping people with their business name and brand; Should we be considering our name as a personal brand?
- Where does Louise create true deep thinking time?
- Do we often let perfection get in the way of a great name, and some cases end up procrastinating?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
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RESOURCES
Websites/Links
Louise Karch
http://www.louisekarch.com
Email Louise Karch
[email protected]
Greta Van Fleet
https://youtu.be/VCSayVA_3Cc
The Mojo Radio Show
http://www.themojoradioshow.com
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The Mojo Radio Show
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The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
Louise Karch
http://www.louisekarch.com
Email Louise Karch
[email protected]
Greta Van Fleet
https://youtu.be/VCSayVA_3Cc
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...