THE MOJO RADIO SHOW
  • Home
  • What's It About?
  • In the Studio
    • Host
    • Producer
    • Voice Over Guy
  • The Shows
    • Guest List
    • EPISODES 281 - 300
    • EPISODES 261- 280
    • EPISODES 241- 260
    • EPISODES 221- 240
    • EPISODES 201- 220
    • EPISODES 181- 200
    • EPISODES 161- 180
    • EPISODES 141- 160
    • EPISODES 121 - 140
    • EPISODES 101 - 120
    • EPISODES 81 - 100
    • EPISODES 61 - 80
    • EPISODES 41 - 60
    • EPISODES 21 - 40
    • EPISODES 1 - 20
  • Contact

The Mojo Radio show

EP 190: The Two Choices For Your Business, Be Brave Or Be Blah -  Louise Karch

Ensure Your Business Breaks Out, Instead Of Blending In

Louise Karch has been described as a cross between a Harvard professor and Bette Midler in sensible shoes. Louise helps people and organisations outperform. She thinks, writes and speaks about performance and branding.  Louise ensures that a business of any size, in any category breaks out instead of blends in. 
​
Here's what we discuss in this week's show:​​​
  • When people ask Louise what she does, how does she like to reply?
  • Learning about the attention economy
  • The power of a company name
  • Is it more difficult to name a company now due to the number of new startups and self-employed people?
  • The book, "Namefluience, How To Name Your Business For Success" - How do we ensure we do that?
  • We talk through two choices: brave or blah
  • What is the best question to ask if you think you have a good name and you want the opinion of another?
  • What does a good name do?
  • Lessons from working with Seth Godin
  • Louise believes we are suffering from infobesity. What is that exactly? 
  • How does Louise process information?
  • Rudyard Kipling said, "Words are of course the most powerful drug used by mankind.” Are words losing their relevance to social media and voice-activated communication?
  • What makes a great founding story?
  • Many listeners will have a company name that is 2-, 3- or 5-years old, and it could be blah. Can they do anything about it?
  • Where do values sit in the brand equation?
  • The most significant strategic error for today's leader
  • What does it mean to "be in your boots”? 
  • Louise spends a lot of time helping people with their business name and brand; Should we be considering our name as a personal brand?
  • Where does Louise create true deep thinking time?
  • Do we often let perfection get in the way of a great name, and some cases end up procrastinating?
   
​The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
 
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
 
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967

LISTEN TO THE EPISODE

Picture

RESOURCES

Websites/Links

Louise Karch 
http://www.louisekarch.com
 
Email Louise Karch
[email protected]
 
Greta Van Fleet
https://youtu.be/VCSayVA_3Cc ​

The Mojo Radio Show
http://www.themojoradioshow.com
​
​The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/

The Mojo Radio Show on Twitter
https://twitter.com/tmrspod​

The Mojo Radio Show
http://www.themojoradioshow.com

The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO

The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
​
Subscribe to ©​The Mojo Radio Show by email below...

    Sign Up To Receive The Mojo Radio Show Podcast  by Email...

Subscribe Now
© The Mojo Radio Show 2020
About Us      Contact
SEARCH FOR AN INTERVIEW
​OR EPISODE​
​