EP 194: Build A Super Successful Online Business - Bernadette Schwerdt
What is the entrepreneurial mindset needed to create an online business?
Bernadette Schwerdt is a recognised authority of online marketing and the author of "How To Build An Online Business: Australia’s Top Digital Disruptors Reveal Their Secrets For Launching and Growing an Online Business." Bernadette also coaches business owners on how to be outstanding speakers and copywriters. As a commentator for ABC TV, BRW, B & T, The Australian Financial Review and Sky News, Bernadette is the go-to person for online marketing, sales and promotion.
Here's what we discuss in this week's show:
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Bernadette Schwerdt is a recognised authority of online marketing and the author of "How To Build An Online Business: Australia’s Top Digital Disruptors Reveal Their Secrets For Launching and Growing an Online Business." Bernadette also coaches business owners on how to be outstanding speakers and copywriters. As a commentator for ABC TV, BRW, B & T, The Australian Financial Review and Sky News, Bernadette is the go-to person for online marketing, sales and promotion.
Here's what we discuss in this week's show:
- When people ask Bernadette what she does, how does she like to reply?
- The book opens by talking about how quickly things are changing. Do we actually understand how quick?
- Why many leaders have their head in the sand?
- Effective ways to test an idea
- Amazon is just warming up. What does Bernadette see happening?
- The term being an entrepreneur has become cool. Why is it different from old school "I’m starting a business?"
- What is the entrepreneurial mindset we require to create an online business?
- What is the dialogue in the mind of an entrepreneur?
- Is it much harder to start a business today than 10 years ago?
- Minimum Viable Product, MVP
- “What is the next big thing” is the wrong question. What is the right question?
- Where does gut feel fit into the entrepreneur mindset? When should you really trust your gut?
- The Wall of No
- Bernadette is a former advertising executive. What is the state of copywriting in business?
- Words can make a difference. Do we place enough importance on our words on a website, brochure, or post?
- What changes when you say I am a writer, or I am a copywriter?
- Bernadette believes platforms like Freelancer.com and eBay can help or hinder small business. What is the dichotomy?
- Should I create my own website?
- How to know you have a good web developer
- What is the typical hiccup people face with their websites?
- Are we sceptical of ideas, products and offers when we see brands using influencers to entice us?
- What is the value of PR today as a form of marketing?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
LISTEN TO THE EPISODE
RESOURCES
Websites/Links
Bernadette Schwerdt
http://www.bernadetteschwerdt.com.au
George Thorogood “Bad to the Bone”
https://youtu.be/g6qb3qCsE6g
Michael Smith at Planet Naturopath
https://www.planetnaturopath.com
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
Bernadette Schwerdt
http://www.bernadetteschwerdt.com.au
George Thorogood “Bad to the Bone”
https://youtu.be/g6qb3qCsE6g
Michael Smith at Planet Naturopath
https://www.planetnaturopath.com
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...