EP 247: The Single Focus and Strategic Intent of a Green Beret - Evan Hafer
Why placing mission first works in business
Evan Hafer is a former Green Beret (U.S. Army Special Forces) with multiple combat tours. He loves his coffee, and he loves to help veterans. Evan founded Black Rifle Coffee Company (BRCC) to supply a premium, roast-to-order coffee to the working man. He wanted a profession that merged his true passions - his love of country, love of his community, and love for great coffee. Now serving one million tons of coffee beans a year, BRCC wants to hire 10,000 U.S. veterans. This episode is an epic start to Rocktober.
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Evan Hafer is a former Green Beret (U.S. Army Special Forces) with multiple combat tours. He loves his coffee, and he loves to help veterans. Evan founded Black Rifle Coffee Company (BRCC) to supply a premium, roast-to-order coffee to the working man. He wanted a profession that merged his true passions - his love of country, love of his community, and love for great coffee. Now serving one million tons of coffee beans a year, BRCC wants to hire 10,000 U.S. veterans. This episode is an epic start to Rocktober.
- How does Evan like to explain what he does?
- Evan has used the term Vetreprenuer, what is that?
- Why BRCC? What's the point of difference?
- What's a mission plan and how does Evan execute a mission plan at BRCC?
- When does Evan check in with himself on the delivery of his mission?
- When Evan left government service, he wrote himself a personal mission statement. How has he executed it?
- Evan will change tactics but never quits the mission. What's the mission and how imbedded is it in the culture?
- In the CIA, there were mission first guys, and me first guys, and some in-between. What does Evan see in business today?
- Mat Best said that BRCC openly promotes the mission outward as much as inward. Is this a strategy or just SOP?
- Evan created a company culture where civilians have to adapt to a military-style of operation. How do civilians adapt?
- Are candour and attitude a vital ingredient of the BRCC culture and is it a principal value for Evan personally as a leader?
- Evan's Grandfather, a WW2 hero, was an inspiration to him. What does he draw as inspiration from his granddad?
- If Evan could sit with his granddad at Thanksgiving dinner and ask him a question, what would he want to know?
- Evan has been known to work 24hr stretches in the trenches at BRCC
- The moment in the Northern Idaho backwoods where Evan decided to he wanted to serve?
- What did the wilderness teach Evan as a kid?
- Going CHIPS IN. Did that cut off Evan's option to retreat?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
LISTEN TO THE EPISODE
RESOURCES
Websites/Links
Black Rifle Coffee Company
https://www.blackriflecoffee.com
Evan Hafer on Linked In
https://www.linkedin.com/in/evan-hafer-984b3296/
Guy Downes at Office Guy Cartoons helps you think and talk, using simple cartoons
www.officeguycartoons.com
Mr T stay humble, keep your feet on the ground
https://www.linkedin.com/feed/update/urn:li:activity:6581135160375332864/
James Kerr interview on The Mojo Radio Show
https://www.themojoradioshow.com/ep-232-james-kerr.html
See that man in the Green Beret
https://www.youtube.com/watch?v=nh8sZ0P-8mw
'The Asking Leader' by Mike Logan
https://www.amazon.com/Asking-Leader-busy-manager-answers/dp/0646803336
The Mojo Radio Show on Patreon
https://www.patreon.com/themojoradioshowpodcast
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
Black Rifle Coffee Company
https://www.blackriflecoffee.com
Evan Hafer on Linked In
https://www.linkedin.com/in/evan-hafer-984b3296/
Guy Downes at Office Guy Cartoons helps you think and talk, using simple cartoons
www.officeguycartoons.com
Mr T stay humble, keep your feet on the ground
https://www.linkedin.com/feed/update/urn:li:activity:6581135160375332864/
James Kerr interview on The Mojo Radio Show
https://www.themojoradioshow.com/ep-232-james-kerr.html
See that man in the Green Beret
https://www.youtube.com/watch?v=nh8sZ0P-8mw
'The Asking Leader' by Mike Logan
https://www.amazon.com/Asking-Leader-busy-manager-answers/dp/0646803336
The Mojo Radio Show on Patreon
https://www.patreon.com/themojoradioshowpodcast
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...