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EP 271: Having The Courage To Go Your Own Way - Jeni Britton Bauer 

Building a Splendid, much loved business on every level.
​
Jeni Britton Bauer, an American ice cream maker, is an artisan ice cream pioneer. Jeni introduced a modern, ingredient-driven, innovative style of ice cream that's now widely copied across the world but never duplicated. Her cookbook "Jeni's Splendid Ice Creams at Home" is a New York Times and WSJ bestseller. Jeni is the beating heart of the company and Chief Creative Officer, recognised by Fast Company as one of the most creative people in the business.​
  • When people ask Jeni what she does, how does she like to reply?
  • The scale of Jeni's Splendid Ice Cream
  • Jeni has never had a personality that put limits on herself. Where does that come from?
  • Why has Jeni always been unmanageable?
  • How would Jeni manage Jeni?
  • Jeni knew she was going to change ice cream in America and never told anyone. Was that important?
  • Ice cream for Jeni is about a scent. How does that play out?
  • What flavour or scent is reminiscent of Jeni's childhood?
  • What fragrance is her grandmother, her granddad, love, her wedding day?
  • Jeni thinks like a scientist. Is that a sort of identity Jeni embodies?
  • Jeni has done or tried a load of things. Is Jeni a believer in being a generalist or a specialist?
  • Jeni uses the term ice cream Jedi. What or who is an ice cream Jedi?
  • Jeni's Splendid Ice Creams battled listeria. Jeni's creative mindset to the crisis.
  • In a crisis, you can't see the colour or taste flavour. What did the team go through?
  • What was the best thing her husband Charlie did during the crisis?
  • What's it means to earn your teammates?
  • Jeni is not one of those 'be in the moment' people. Jeni is either in the future vision or in the past? What's in the past?
  • What part of the ice cream puzzle is she still challenged by?
  • It's not just about innovating great new flavour combo's, it's also as much about the supplier.
  • What flavour associates to the history of Jeni?
  • Jeni's grandmother was an art teacher. What great lesson did her aunt teach her?​

​The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
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Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
 
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967

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RESOURCES

Websites/Links

Jeni's Splendid Icecreams
https://jenis.com​ 
 
Top 10 Cowbell songs of all time
https://ultimateclassicrock.com/cowbell-songs/
 
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