EP 278: Give Your Brand a Higher Dose - Katie Kaps
Upping the happy chemicals in your brand and your body!
Katie Kaps is the co-founder of HigherDOSE, a spa focused on next-level health and wellness therapies with 11 locations that attract celebrity clients, influencers, models, and athletes, including Michelle Williams and Leonard DiCaprio. Katie Kaps and HigherDOSE were featured in The New York Times, Forbes, Huffington Post and Vogue. This show is truly about creating a strong brand, the moving pieces we need to line up and how to think about and execute strong marketing. It's the thinking that is most interesting and not just the doing part.
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Katie Kaps is the co-founder of HigherDOSE, a spa focused on next-level health and wellness therapies with 11 locations that attract celebrity clients, influencers, models, and athletes, including Michelle Williams and Leonard DiCaprio. Katie Kaps and HigherDOSE were featured in The New York Times, Forbes, Huffington Post and Vogue. This show is truly about creating a strong brand, the moving pieces we need to line up and how to think about and execute strong marketing. It's the thinking that is most interesting and not just the doing part.
- When people ask Katie what she does, how does she like to reply?
- Katie worked in the finance industry. What did she take from that period?
- Does Katie think that a generalist approach to sport helped her learning and development?
- DOSE is about upping the happy chemicals in the body. What are the happy chemicals?
- Higher Dose is very stylish. What is the thinking behind the actual physical design?
- How did Katie resolve partnership issues to maintain the company during rough periods?
- At dinner in 2012, Katie's mother asked her what she wanted out of life? Katie answered, "to feel euphoric."
- Katie launched Tough Mudder into International markets. Why do we seem to be embracing these sorts of events?
- Where does Katie think HigherDOSE is going in terms of product offering?
- Quarantine got Katie peeling back the layers. What she learned about what she really needs.
- Hot and cold therapy. What's the wellness benefit? Can someone do it at home with a shower?
- Katie's mum taught her to be independent. How did she do that?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
LISTEN TO THE EPISODE
RESOURCES
Websites/Links
HigherDOSE
https://higherdose.com
Dropkick Murphy's (Feat. Bruce Springsteen) 2020 Streaming Outta Fenwey
https://www.youtube.com/watch?v=w9_QkXvkcMM
Powderfinger
https://youtu.be/r_V5jNSYjAs
The Mojo Radio Show Patreon page
https://www.patreon.com/themojoradioshowpodcast
Top 10 Cowbell songs of all time
https://ultimateclassicrock.com/cowbell-songs/
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The Mojo Radio Show
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The Mojo Radio Show on Twitter
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The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
HigherDOSE
https://higherdose.com
Dropkick Murphy's (Feat. Bruce Springsteen) 2020 Streaming Outta Fenwey
https://www.youtube.com/watch?v=w9_QkXvkcMM
Powderfinger
https://youtu.be/r_V5jNSYjAs
The Mojo Radio Show Patreon page
https://www.patreon.com/themojoradioshowpodcast
Top 10 Cowbell songs of all time
https://ultimateclassicrock.com/cowbell-songs/
The Mojo Radio Show on Patreon
https://www.patreon.com/themojoradioshowpodcast
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...