EP 281: Leave a legacy of genuine value - Bob Burg
Living and delivering a life of true value
Bob Burg shares how a subtle shift in focus is not only a more fulfilling way of conducting business but the most financially profitable way as well. For 30 years he’s helped teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on endless referrals. The author of many books on sales, marketing and influence, his book The Go-Giver has sold almost 1 million copies. In the Go-Giver Series Bob explains that the amount of money one makes is directly proportional to how many people they serve.
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Bob Burg shares how a subtle shift in focus is not only a more fulfilling way of conducting business but the most financially profitable way as well. For 30 years he’s helped teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on endless referrals. The author of many books on sales, marketing and influence, his book The Go-Giver has sold almost 1 million copies. In the Go-Giver Series Bob explains that the amount of money one makes is directly proportional to how many people they serve.
- When people ask Bob what he does, how does he like to reply?
- Why is it so hard for people to execute the Go Giver plan?
- Bob explains the sweet spot between a go giver and the go getter.
- Should we start with the mission for the company or the individual?
- At the age of 35 Bob realised he had some character traits that did not serve him. What were the traits?
- One trait Bob had to work on was gratitude. How does Bob do it today?
- How does Bob compartmentalise OCD in the middle of a keynote?
- The baseball professional hitter is different to a hitter at bat. Why their identity is different.
- The greatest compliment the great Og Mandino could say to Bob as a man.
- Bob has sold almost a million copies of the Go Giver….why?
- What would Bob write as the 6th Law of Stratospheric Success?
- Bob gives us a pondering he's not written about or spoken publicly about that can add profound value.
- How does Bob reframe sales for those who do not like it?
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
LISTEN TO THE EPISODE
RESOURCES
Websites/Links
Bob Burg website
https://burg.com
Bob Burg book
www.TheGoGiver.com
The International OCD Foundation
https://iocdf.org
The Mojo Radio Show Patreon page
https://www.patreon.com/themojoradioshowpodcast
Top 10 Cowbell songs of all time
https://ultimateclassicrock.com/cowbell-songs/
The Mojo Radio Show on Patreon
https://www.patreon.com/themojoradioshowpodcast
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...
Bob Burg website
https://burg.com
Bob Burg book
www.TheGoGiver.com
The International OCD Foundation
https://iocdf.org
The Mojo Radio Show Patreon page
https://www.patreon.com/themojoradioshowpodcast
Top 10 Cowbell songs of all time
https://ultimateclassicrock.com/cowbell-songs/
The Mojo Radio Show on Patreon
https://www.patreon.com/themojoradioshowpodcast
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show on Facebook
https://www.facebook.com/TheMojoRadioShowPodcast/
The Mojo Radio Show on Twitter
https://twitter.com/tmrspod
The Mojo Radio Show
http://www.themojoradioshow.com
The Mojo Radio Show Answering Machine
08 7200 6656
08 7200 MOJO
The Mojo Radio Show - © Gary Bertwistle & Darren Robertson
Subscribe to ©The Mojo Radio Show by email below...