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EP 104: BUILDING A BRAND BASED ON A NO B.S APPROACH TO HEALTH - JOE RAKOSKI

How Two Young Guys are Removing the B.S. from our Supplements

The supplements business globally is massive. But do we really know what’s in the supplements we are taking. Our guest Joe Rakoski has created a new category in performance supplements. Nature's Force is a company that promotes "Performance Fuelled by Nature”.

​This show gives you the complete dirt on what companies are getting away with in the health supplements industry, and how two young guys are calling the BS and making a difference with their company. It’s an interview with a young entrepreneur who shares the essential elements of how to create a new category, how to identify and solve a problem for your customer, and find a position in the market to separate you from your competitors.  

Here's what we chat with Joe about.
 
  • Whats the back story to the creation of the Nature's Force brand.
  • What don’t we know about the supplement industry?
  • Why is the source of your supplements so important?
  • The important ingredients we need to watch out for in our products. 
  • You can’t out train poor nutrition.
  • Hardest part of creating a new brand that is experiencing rapid growth.
  • Maintaining a working partnership with a close friend.
  • Scepticism - is it presenting itself for a new generation out of college?
  • The steps to creating a brand that will last. Principle based brand building.
  • Is there a trend around the use of insects and bugs in supplements?
  • Testosterone - how does Alpha Strength improve our T.
  • The Samurai drink - Matcha Ignite Green Tea and why it is so good!

​The Mojo Radio Show - © Gary Bertwistle & Darren Robertson

Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you, our listeners.

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RESOURCES

Websites/Links

Natural Force / Nature's Force
http://www.naturesforce.com.au

Getting After It - Mojo Downunder
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